Use Cases
Page view - Engagement time
Form submission
Track form submissions to find out whether users are interacting with your key calls to action.
https://playbooks.cxl.com/t/optimize-event-tracking-with-gtms-triggers/1059
Clicks - (Bouce Rate and CTA)
click trigger to track when key calls-to-action are interacted with.
https://playbooks.cxl.com/t/optimize-event-tracking-with-gtms-triggers/1059
Elements visualization
Use Visibility triggers that fire when a given element enters the viewport to ensure that users actually see the elements.
Scroll Depth
Use the Scroll Depth trigger to measure how far down the content users scroll.
https://playbooks.cxl.com/t/optimize-event-tracking-with-gtms-triggers/1059
User attributes
User Attributes are data about your users sent to Salesforce Cloud, like Region, Gender, Age…